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January 22, 2008




With all the respect, I've read your remarks over and over, and frankly, you got your word out time and time again, much more than the average reader needs to know. You have a good passion to your REEV or any new acronym you want to call it, but this is Shai Agassi's blog, get a life, or get a blog or yourself.

Cristian Laverde Koenig

Dear Mr. Shai Agassi,

Please accept my humble congratulations on all the achievements till this day. I am pleased to find out about Project Better Place and see that there are people out there taking action. Maybe you would consider joining forces with Mr. Al Gore??
I humbly want to contribute with some information I came across with and I think, if we are serious about "going green", can not ignore. I am talking about: "Surge Electric Motors". This is a motor that actually generates energy as suppose to using it. It is powered only by permanent magnets which have a magnetic live of about 400 years. They can power a house or a building and of course an Electric Car. This would eliminate completely the old problem of recharging, which eliminates of course the problem of range and charging stations availability. So, there are many ideas that come to mind when you think about that: You can use these as generators at home where they can run all the electric needs of a house, even charging your electric car's batteries; they can be the generators at a charging station (if you can not use solar or even if you can); or you can get rid of the battery on an electric car and power it with one of this generators, or recharged the batteries as you go; but the ultimate idea would be, they can be the actual propulsion of a car if combined with a transmission system and, for all that matters, these cars could be your electric generator while parking at home.
I think that there is a lot of focus put into cars as the pollution problem but the truth is that they are the cause of only 21% of it (as estimated on Project Better Place’s video). The other 79% is what we really should focus on if we want to be true on "going green". If we start putting electric cars out there, what we really need to think is how are we going to produce the energy to powered them.
I’ve got a few links with information about some companies and people whom already work with “Surge Electrical Motors”, I invite you to have a look: www.gammamanager.com ; www.kbmorgan.com/marsmission/marsbull/bull326.htm ; www.cycclone.com ; www.youtube.com/watch?v=jt5z8L4LBJE&NR=1 ; www.youtube.com/watch?v=vDeXTXYFKAY&feature=related ; www.youtube.com/watch?v=zu8LaVH-pn0&feature=related
Thank you for your amazing contribution to solving these problem, I hope things keep escalating for Project Better Place. Best of luck.

Tsvi Bisk

Dear Shai and other readers,

I invite you to access the below link. It is complementary to the Agassi initiative and both are part of a new gestalt being born (mine being a much more modest part).


Tsvi Bisk

Jakob Trøjmer

I hope Denmark is one og those 5 countries.

scott nolan


My name is Scott Nolan. I'm a Tooling Manager at a Tool and Die Manufacturing Plant in Southern Ohio. I read the article in BusinessWeek regarding Better Place this morning with great interest.
The reason that I'm writing is simply to tell you that I'd be interested in helping you with your project. I've never written to anyone like this before...to busy building high-volume tooling for the likes of your soon to be competitors.
If you need any help with Form Tooling, Progressive dies, Laser or Mig Weld fixtures, etcetera, please let me know.
My team would help simply because its the right thing to do for our kids and their futures. Thanks for your time.

EV Rider

A team of scientists under the direction of Dr. Doron Aurbach of Bar-Ilan University has developed a rechargeable magnesium battery which can be recycled thousands of times with extremely low capacity fading. The battery, which is environmentally non-toxic and non-explosive, has a 60Wh/Kg energy density and demonstrates virtually no self-discharge. It has an operating temperature of -20[degrees]C to 60[degrees]C and possesses a stable, almost constant voltage of ca. 1.1V (OCP 1.3V). Dr. Aurbach said he feels confident that with additional research, the battery's energy density can be increased to rival or surpass that of lithium-ion. Dr. Aurbach's magnesium battery technology, detailed in a summary published in The Chemical Record (January 2003), will be marketed to battery manufacturers by Idea One of Clearwater, Florida.

It is my suggestion and advice that you contact Professor Aurbach and/or Idea One (Ezra Meir) for possible implementation of his battery chemistry into the Project Better Place proposals.

By strange coincidence, apparently one third of the world's magnesium comes from the Dead Sea area of Israel, -- and is perhaps the resultant waste debris of ancient Sodom and Gommorrah, destroyed by fire and brimstone.

Ironic isn't it, that it could be used now to make batteries for electric cars that might help address climate change in today's perilous times?

Don't look back.



EV Rider
Carlsbad, CA


Hello Shai,
I've been in Israel for 4.5 years, coming from Paris and living now in Raanana. I worked for the company McAfee during more than 9 years as an international financial director. I have also created, with some friends, a French network for business in Israel to help the new French immigrants to be succesfull in their integration. One of the "key" being job and businesS. I would really want to get in touch with you to share some ideas. Is it possible ?
Toda méroche.

Amit Nisenbaum

Part of the smart grid supporting rationale is the argument that consumers will be able to buy energy at off-peak (cheap) times while (at the long term) feeding back energy to the grid at high-demand times. This reduces TCO (lower cost of energy “downloading”) and potentially could serve as an alternative source of income (high price of energy “uploading”).

But is this feasible from the supply perspective? Is there enough off-peak electricity flowing to the ground to fuel all of these cars? According to the US Department of Energy “"off-peak" electricity production and transmission capacity could fuel 84 percent of the country's 220 million vehicles if they were plug-in hybrid electrics”. This is an amazing number!

See this article for this and some more interesting findings - http://newswire.ascribe.org/cgi-bin/behold.pl?ascribeid=20061211.105149&time=11%2005%20PST&year=2006&public=0

JImmy villalon

hello Shai Agassi
I am extremely glad with your iniciative of building the first electric car. I strongly support you. I have my own invention for this tyope of vehicle.
The future car will float over an electric current such as the bullet trains in japan. The difference between the two would be that these would turn on streets and stop like regular cars. All of these over an electric current. If you need any help or of any assistance please contact me at this email. I am an entrepeneur in the United States.
Jimmy Villalon


I tend to agree with Zalman. The all electric might work for a small country like Israel but for the US, battery changing on a mass scale isn't really feasible. Plus Tesla Motors, the people who put the all-electric car on the map, are planning to introduce a gas-electric version on their next model, the Whitestar.


They call it REV (range extended vehicle) while GM call their Volt concept "E-flex" - to differentiate from hybrids.

Regarding the cost of REV's this is what Tesla's CEO had to say. "The gas-electric version of Whitestar will cost a little less than the all-electric version, but the difference will be fairly minimal." - Elon Musk CEO of Tesla

It does seem GM is looking to put up the price of the Volt though. At the moment they are estimating ~ $30,000.


Amit Nisenbaum

Ever since the Israeli government announced its support of PBP many criticized it for preferring this solution (for reducing GHG) over others such as encouraging usage of public transportation. I always thought that this criticism is one-dimensional and suggests that there is a silver bullet for solving such a big problem. Obviously such a magic pill does not exist and the right way to tackle the problem is with a portfolio approach that supports a set of collectively exhaustive initiatives. Today Israel took another step in that direction where its legislative branch (the kneset) passed a law authorizing (and sometimes mandating) municipalities to forbidden cars from entering certain regions within their jurisdiction. This is one more step at the right direction and one that I don’t see contradicting PBP though I am sure others will take an issue with this view. For those who want to read more and can read Hebrew this is the link - http://www.haaretz.co.il/hasite/spages/955522.html

Amit Nisenbaum

Interesting to see that people are thinking about converting other vehicles than the Prius. Here is another example of a different car being converted. It is a Hyundai Getz (http://www.theage.com.au/articles/2008/02/14/1202760494735.html ) that has been converted by an Australian company (http://www.bev.com.au/)

Jay Rosenberg

Hi: I have an ultralight, multifuel superior diesel (MFSD) which will achieve, 150 MPG in a sedan; Also next generation (NG) Solar Thermal, Geothermal, and Wind. Their economics will become the tipping point, e.g., 5 year ROI on the NG systems, $.05-$.04/kWh for carbon free electricity. Hi efficiency MFSD cars as 150MPG diesels/ hybrids, will cost less than 1/2 that of current EV's. ISO serious stakeholders, advisors, JRIAM1945@aol.com. Solutions exist, but unfortunately so do egos, and the realization, cutting dependency on fossil fuel is a huge sweepstake.

Amit Nisenbaum

Here is an update on Mayor Bloomberg’s plan to reduce GHG emissions - http://www.nytimes.com/2008/02/28/nyregion/28limos.html?_r=1&oref=slogin . On February 26 he announced a plan to require all of the car service operators (black cars) to double their fuel efficiency from around 13 miles/gallon to 25 miles/gallon by 2009. The sentiments are that this will lead these companies to switch to hybrids which is the only way to achieve the goal in such a short timeframe.

Hopefully PBP has some discussions with the Mayor’s office and the Taxi and Limousine Commission to consider the PBP framework. Once the car service operators start to switch to hybrids it will be difficult to make the case to switch yet again to plug-ins or EVs.

shawn Kelly

Mr. Agassi, please visit our website www.activegridtech.com and take a look at what we are trying to achieve. We have made several developmental steps and are in need of a champion to bring the technology to fruiation. This seems to be consistent with some of your current efforts in the EV industry. If there is any interest in gathering additional information please contact me at shawnkel@gmail.com. Thanks,
Shawn Kelly

Amit Nisenbaum

More news about Nissan’s EV plans. They are planning on launching an electric car in the US in 2010. I wonder if it is the same model that will be launched in Israel. http://afp.google.com/article/ALeqM5iwvG0bNJzNg8zpDKQpvAbubB0cSg

Hela Lahar

My name is Hela Lahar and I am the Israel Program Director for Hillel of Greater Philadelphia. We had just brought Michael Granoff, to speak about "How to end the age of oil.." at the university of Pennsylvania. It made me think about the fact that there is not nearly enough awareness in Israel to the subject. Because of your high-tech background, I think that we could possibly do the same type speech at Israeli universities.
What say you?


Dear Shai

Please accept a huge round of applause - this concept is amazing! As a Danish citizen - and an ex-SAP employee by the way - I am as always proud of what you have developed!

Looking very much forward to supporting by buying one of the first cars that hit the market in Denmark.

Well done. Next time in Copenhagen cold beer will be ready, just let me know!

Good luck, all the best!


Kate Little


At my school there is a huge project that we do every year that we term the "senior project." My friend has decided to do his thesis on why electric cars are the answer to the energy/carbon emission crisis. If there would be any chance of being pointed towards people as knowledgeable as yourself in this to continue this research, that would be incredible. Your blog itself has been very useful. If you have the time and would be willing to point us towards some sources, my email is kai.jenski (at) gmail.com

Oh, and one more thing--the final product of this project is creating an electric car, built out of a go-cart frame and pieced together with things that he finds. Thank you,



PBP is an exciting project. You have a great event on May 11, 2008 in Jerusalem.

You are making a difference in solving large scale social and environmental issues. You are making all of us proud. A very clever strategy indeed. Use the technology and the capital markets to bring about a much needed change.

Let us make a difference.

Dulles, Virginia, USA


It is time that we band together as individuals and create a major movement to create massive change. Let's stop being dependent on foreign oil by becoming self-sufficient with energy. IT IS TIME TO STOP LETTING GOVERNMENT AND SPECIAL INTERESTS DRAIN US DRY!

Ron U.

I'm a big fan of PBP and I look forward to the day electric cars will be available to the Israeli public. Good luck with your effort to make our world a Better Place.

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