We launched on Monday, what a day….what a week leading to the launch… and what an exhilarating 6 month roller coaster ride this project has been. I don’t even know where to start describing the entire process, and some of the story still cannot be shared.
But first, I have to thank a few groups for the amazing launch.
I’ll start with the blogosphere and the general media for an amazing reception to the concept and the company. We are undoubtedly in the honeymoon period (although, for some reason, in Israel there already seems to be an organized PR campaign against us, which was expected given the amount of rumors swirling around the project). I will add a small summary of some of the writings about us just so I can generate some traffic back to the sites that took the time to write good things about us. I decided that if someone writes bad stuff about us, we will put them at the front of the line, instead of hide them. If this idea has merit it needs to figure out the way around all the obstacles and all the potential shortcomings in the framework, so anyone helping us “debug” it deserves credit – regardless of the motive.
I also want to thank the good folks at all the agencies that worked with us through the launch under crazy schedules and levels of uncertainty that would require significant dosage of Prozac to stay sane. Hill & Knowlton and Addis Creson did an awesome job under duress, and the folks at Snowball Studios created the illustrative video that showed our battery concept (literally overnight).
Our great investors are indeed putting their trust and money in us based on great spreadsheets, but you can see in the way they talk and behave that they put their hearts and commitments into this mission. Idan Ofer is beyond commitment to mitigating climate change in all of his businesses; Mike Granoff and his group of angels define the new age of geo-capitalism; VantagePoint folks, Alan, Bill, Stephan, Lou have all signed up to build the entire eco-system around our framework, and the Morgan Stanley folks are offering us any help we can from their vast talent pool – to make this one go faster to execution.
Finally to our extended family - the guys who signed up to Project Better Place and their immediate family members – I have to beg forgiveness for the endless hours before (and probably after) this launch. We are literally doing this for our kids.
THANK YOU ALL!
Now, enough of this sentimental stuff – we got work to do.
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