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Biography

Shai Agassi is the founder and CEO of Better PLC, a new infrastructure creator and operator for the management of country-wide electric vehicle fleets. Better PLC works with governments, carmakers, and financial institutes creating a large scale framework for rapid transformation of transport system away from fossil based energy into non-polluting oil free solutions.


Agassi is the former President, Products and Technology Group of SAP AG . He was a member of the Executive Board of SAP AG, from April 2002 through March 2007.
In his last position he held responsibilities for the global development of
the entire SAP product line and SAP’s portfolio of industry-specific solutions.
Among the products, mySAP™ Business Suite, the world leading enterprise application suite, SAP NetWeaver™ which was launched under his guidance, SAP® xApps™, and SAP® Business One.
He drove the company’s successful platform strategy, led innovation that helped SAP grow and continue market leadership, as well as set the stage for the future of business software.


Agassi is a serial entrepreneur who started several companies over the years.
He founded TopTier Software, a leading enterprise portal vendor that was acquired by SAP in April 2001. In addition, he co-founded Quicksoft Ltd., a leading multimedia software localization and distribution company in the Israeli market; TopManage, a developer of small-business software that was acquired by SAP in April 2002, later renamed SAP Business One, the small-business offering by SAP; and Quicksoft Media, a multimedia production company that ceased operations in 1995.


Agassi is passionate for using technology and capital markets to solve massive social issues. He is an active member of the Young Global Leaders organization (YGL) within the World Economic Forum (WEF) where he focuses his work on topics relating to climate change.

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